SONY MUSIC BERLIN
Signage / Wayfinding System
The Task
For the brand new office building—the Berlin headquater of Sony Music Entertainment Germany GmbH, a wayfinding an signage system was needed. This typographic adventure takes place in the stunning surroundings, planned and designed by the fantastic Studio Karhard. It completely got inspired by the used materials for the interior design of this glamorous place.
Gold all over the Place
The floor orientation numbers were created in collaboration with Studio Elm. All numbers of two stairways/six floors are reverse glass gilded with 12kt white gold and 23 kt moon gold leaf.
The Typography / FF Sizmo all over the Place
Being designed as a signage typeface, especially FF Sizmo Line was the perfect choice for the metal letterings that have been manufactured by a milling cutter.
Special typographic Artworks as Blinds
More Impressions
My regards go to Alexandra Erhard & Thomas Karsten of Studio Karhard who made this fantastic project possible. A big THANK YOU to their wonderful team, especially Valeriya Sidorenko and Jannick Naumann.
I’m very grateful for the delightful collaboration with Juliane Kownatzki (Studio Elm).
Further, I want to thank the whole Sony Music Germany team.