Sony_Teaser

SONY MUSIC BERLIN

Signage / Wayfinding System

Sony_Signage_Cafeteria

The Task

For the brand new office building—the Berlin headquater of Sony Music Entertainment Germany GmbH, a wayfinding an signage system was needed. This typographic adventure takes place in the stunning surroundings, planned and designed by the fantastic Studio Karhard. It completely got inspired by the used materials for the interior design of this glamorous place. 

Gold all over the Place

The floor orientation numbers were created in collaboration with Studio Elm. All numbers of two stairways/six floors are reverse glass gilded with 12kt white gold and 23 kt moon gold leaf.

Sony_Numbers_THA1
Sony_Numbers_THA2
Sony_Numbers_THA3
Sony_Numbers_THA_4neu
Sony_Numbers_THA5
Sony_Numbers_THB1
Sony_Numbers_THB2
Sony_Numbers_THB3
Sony_Numbers_THB4
Sony_Numbers_THB_5
Sony_Numbers_THA6

The Typography / FF Sizmo all over the Place

Being designed as a signage typeface, especially FF Sizmo Line was the perfect choice for the metal letterings that have been manufactured by a milling cutter.

Sony_Signage_Linienschild‑1
Sony_Signage_Metropol
Sony_Signage_Risiko
Sony_Signage_Durchlauf
Sony_Signage_Kleber1
Sony_Signage_WhiteRoom1
Sony_Signage_Mirror

Special typographic Artworks as Blinds

Sony_Signage_Kumpelnest_Kontext
Sony_Signage_CafeM_Kontext
Sony_Signage_CafeM_hinten
Sony_Signage_Dschungel_close
Sony_Signage_DarkRoom_Zu
Sony_Signage_DarkRoom_Auf

More Impressions

Sony_Numbers1_Spiegelung
Sony_Numbers2_Detail
Sony_Numbers3_Detail
Sony_Numbers4_Spiegelung
Sony_Numbers5_Spiegelung
Sony_Nummern_Details_Punkte
Sony_Signage_80
Sony_Signage_8

My regards go to Alexandra Erhard & Thomas Karsten of Studio Karhard who made this fantastic project possible. A big THANK YOU to their wonderful team, especially Valeriya Sidorenko and Jannick Naumann.

I’m very grateful for the delightful collaboration with Juliane Kownatzki (Studio Elm).

Further, I want to thank the whole Sony Music Germany team.