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LINA BO BARDI 100

Corporate Design for the Exhibition

Celebrating the one-hundredth birthday of Brazil’s most important female architect and designer.

The Italio-Brazilian architect Lina Bo Bardi (1914–1992) forged a unique path with her bold designs. Spanning architecture, stage sets, fashion, and furniture, her work drew inspiration from the International Style, which she translated into her own visual language. Fundamental to her work was her thoughtful engagement with her adopted country of Brazil, its culture, society, and politics, and she productively and provocatively voiced her sometimes radical views through designs, exhibitions, and writings. On the occasion of Lina Bo Bardi’s one hundredth birthday, this richly illustrated volume presents an overview of her oeuvre and highlights iconic buildings, such as her own home, the so-called Casa de Vidro, the Museo de Arte de São Paulo, and the cultural center SESC Pompéia.

 

The logotype and the typefaces
The logotype is a constructed geometric typeface, that is based of the rhythm of the lowercase letters of the exhibition and book title. It is an homage to modernism, and also the 1980ies, the core time of brutalism.
For the headlines and captions, I adapted my dear friend Karl-Heinz Lange’s (1929–2010) beautiful PTL Superla (former Super Grotesk by VEB Typoart) to match the logotype.
The texts of the essays are set in interaction with the captions to create white spaces.
All body text is set in beautiful Adelle (TypeTogether) by José Scaglione and Veronika Burian.

My regards go to the Architekturmuseum der Technischen Universität München (Pinakothek der Moderne), primarily Andres Lepik and Vera Simone Bader for the very inspiring collaboration.
Super special thanks to Birte Kreft, Julia Günther and Sandra Huber from the wonderful Hatje Cantz Berlin team, and a big up to Charlotte Neugebauer.

Hatje Cantz, 2014

Texts by Renato Anelli, Vera Simone Bader, Anna Carboncini, Gabriella Cianciolo Cosentino, Sabine von Fischer, Steffen Lehmann, Andres Lepik, Zeuler R. M. de A. Lima, Olivia de Oliveira, Catherine Veikos, Guilherme Wisnik

German and English
2014. 368 pp., 350 ills.
25.40 x 30.70 cm
hardcover

ISBN 978-3-7757-3853-8 (English)
ISBN 978-3-7757-3852-1 (German)