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ERWIN BLUMENFELD
Dada Montages 1916–1933

Erwin Blumenfeld (1897–1969) was born into a Jewish family in Berlin. In 1941, he left Europe for the United States. During the forties and fifties, he was one of the most sought-after fashion photographers in the world. However, most people are not familiar with the artist’s early work: the often bitingly humorous Dadamontages he produced between 1916 and 1933.

Designing this book was the pure pleasure, not only because I could again use a »self designed« typeface; the lovely Viceroy, that I designed together with Andrea Tinnes in 2007. It was also the idea of dealing with the art of Dada in a completely different way than one is familiar with. I think (hope) I designed the first glamorous Dada book ever. When you look at Blumenfeld’s work, you will find out, that it is really different from all the other work from this period you may know.

The layout itself appears to be quite classic, but if you look closer, you will find a lot of nice little gadgets in it: Ligatures, Alternates, page numbers in different sizes (purely emotional), jumping columns, »crushing in« quotes . . .

 

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The typeface on the title is Giorgio by Christian Schwartz.

All my best regards go to the author Helen Adkins, the team of the Hatje Cantz Berlin office and Viktor Nübel, who was a great help doing the typesetting.

Hatje Cantz, 2008
This book also is available in German and English.
Erwin Blumenfeld
Dada-Montages 1916–1933
224 pp., ca. 210 color ills., 21,00 x 28,00 cm