Part 2: The offical logo for the 50th aniversary of the Goethe-Institut Jord­anien
After the warm­ing up in part 1, the stu­dents were ready for the com­pet­i­tion to design a logo for a real cli­ent: the offical logo for the 50th aniversary of the Goethe-Institut Jord­anien. The win­ning logo will be used for all the PR mater­ial for the celebrations.

Please enjoy the amaz­ing res­ults of these intens­ive (just) four days.

The win­ner:

A big up for Rana Muallem, designer of the win­ning Jordan-Prezel!

Rana also designed this lovely little char­ac­ter, who will be the offi­cial mas­cot. Please notice his blond hair!

Rewards 2–5:

Rania Gharaibeh

Razan Alsheikh

Saja Muzaini

I also love these logos:

Batoo Eid
Hamza Aqel
Juma­nah Abo Shokor

Ahmad Wardeh

< The happy win­ners (in the middle), teach­ers and Frau Dr. Krämer Hus-Hus | the happy group >

Impres­sions from the cam­pus

Part 1: Per­sonal logo for face­book account
Voilà , some impres­sions of the (2x) two days logo design work­shop, I hold this February/March at the Jordan Uni­ver­sity, Amman. The work­shop was again ini­ti­ated by the Goethe-Institut Jordanien.

The assign­ment was to design a logo/icon that rep­res­ents the student’s per­son­al­ites to their tar­get group (friends) via face­book. As a start­ing point the stu­dents had to reflect on their likes, dis­likes, dreams, hob­bies, favour­ite col­ours, music, anim­als, per­son­al­ity,… and present this in a scrapposter.

Here are some examples of the amaz­ing per­sonal results.

Ahmad Wardeh

Batool Eid
Faris Baiuoun

Hamza Aqel

Juma­nah Abo Shokor

Mirna Abu Aita
Rana Muallem
Rania Gharaibeh

Saja Muzaini

My warmest reagards go to Dr. Chris­ti­ane Krämer-Hus-Hus (Goethe Insti­tut Jord­anien) and Saba Kawas (designteacher & mul­ti­tasker & friend, Jordan Uni­ver­sity, Amman). Thanks so much to my lovely and highly motiv­ated group.

Some more impres­sions from the whole Jordan/Syria trip »>



Finally I can post some impress­sions from the poster work­shop I gave in Decem­ber 2009 at the Jordan Uni­ver­sity, Amman. The work­shop was organ­ized by the Goethe Insti­tut Amman and took place in the print­ing stu­dio of the Jordan National Gal­lery of Fine Arts.

My regards go to Saba Kawas, the design tutor of the class I was teach­ing, Chris­ti­ane Krämer-Hus-Hus and Anne Eber­hard from the Goethe Insti­tut Amman, and of course to all the students.

Due through the lim­ited time (only 2,5 days), the stu­dents developed their ideas and designed the posters only with ana­logue tools and a Xerox machine.

The work­shop was again to accom­pany the trav­el­ling exhib­i­tion on the Ger­man graphic designer, type cre­ator and first pro­fessor of advert­ising Lucian Bernhard.



From April 15–17, 2009 I had the oppor­tunaty of spend­ing a few days in the North African met­ro­polis of Algi­ers. I was invited by the Goethe Insti­tute there to give a short talk at the open­ing of an exhib­i­tion on the Ger­man graphic designer, type cre­ator and first pro­fessor of advert­ising Lucian Bernhard.

The exhib­i­tion, which is tak­ing place at the Musée national d’art mod­erne et con­tem­po­rain d’Alger (MAMA), was organ­ized by the ifa and the Goethe Insti­tute and presents most of Bernhard’s import­ant posters and com­mer­cial works.

I ran a two-day poster work­shop at the École des Beaux Arts d’Alger to accom­pany the exhib­i­tion.
The build­ing itself is just amaz­ing: all of the stu­dios look out onto the city and the sea!

The group was a bal­anced blend of first– to third-year stu­dents from the dif­fer­ent cre­at­ive depart­ments. Our goal was to design a poster announ­cing a con­cert by the German-Moroccan-Algerian band DIWAN in Algi­ers in late May.

Depend­ing on their dif­fer­ent back­grounds, the stu­dents could opt to work com­pletely ana­log or on computers.

I sup­plied them with sev­eral of my fonts in order to also main­tain the idea of learn­ing from me as a designer with spe­cific design principles.

And so the stu­dents had to com­bine
1. Mr. Bernhard’s ideas,
2. my fonts and approaches to the medium “poster,“ and
3. the music by DIWAN.

After only two days, we were all very happy with the res­ults. And it was really refresh­ing to see how dif­fer­ently the stu­dents dealt with the task at hand: while some approached it in a very tra­di­tional or more con­tem­por­ary way, oth­ers chose an approach situ­ated some­where between tra­di­tional and modern.

The win­ning poster

Thanks so much to all the stu­dents, the staff, and of course Alix Land­grebe from the Goethe Insti­tute, who made all of this pos­sible in the first place.



In Septem­ber 2008, I con­duc­ted a five-day poster work­shop at the Academy of Fine Arts (ASP) in Katowice (Poland).

In teams of two to three, Pol­ish and Ger­man stu­dents designed these large silk­screen posters for the city of Katowice. We spent two days doing research and devel­op­ing con­cepts, and three days actu­ally design­ing and print­ing the posters.

The work­shop was accom­pan­ied by sev­eral lec­tures on silk­screen print­ing, poster design, and the his­tory of Katowice. The lay-out sketches were for the most part pro­duced without the aid of a computer.

Find out more on flickr.com.

Many thanks to Anna Mach­wic, Ewa Sata­lecka, Justyna Lauer, and the stu­dents from the ASP Katowice for their over­whelm­ing hospitality.