VICEROY
2007
© Andrea Tinnes / Verena Gerlach
Light, Regular, Regular Itralic, Medium, Bold,
Variants: Open, Decender, Slanted, Alternate, Unicase, Tall
Ordinals, Swashes, Ligatures, … + Experts, LF, OSF
The Viceroy custom typeface was commissioned by ReVerb / Los Angeles for Viceroy Hotel to replace Optima as the new house font. Viceroy is a contemporary elegant Sans Serif face with a high contrast between thick and thin strokes. The typeface is a unique synthesis of a geometric and humanist sans serif face, complementing the existing Viceroy logotype. The letterforms are balanced and the typeface has an even rhythm resulting in a contemporary visual language.
ReVerb is a brand strategy firm that integrates cultural intelligence with marketing intelligence for consumercentric communication planning and product innovation.